Public Storage SEO Landing Pages
This section of the Public Storage website was developed to increase search engine visibility by providing pages that represented the company's properties on a national, state, city, and property level. All of the pages except for the national level page displayed current pricing information. The national and state level pages used a geolocation API to determine the latitude and longitude of the user which was then used to determine which city or state to display to the user. Data was provided to the pages via web services. This data was cached using ASP.NET caching to increase efficiency. The coordinates of the cities and properties shown on the maps were obtained via the Google Maps Geolocation API. The output was cached via a custom XML based solution to reduce the number of calls to this API.